According to a recent Auto Study on the future of mobility conducted by New York based company MRY, via Whitman Insight Strategies, owning a car is still an important part of our day-to-day life.
This study surveyed 1,000 smartphone owners � 500 Millennials, 500 35+) and cover everything from consumers� thoughts on the �connected car,� to which automakers are perceived to be the most innovative (and how that translates to sales).
The findings reveals that unsurprisingly that mobile phones matter a lot more to people, slightly less than cars. Among adults 35+: 94% say their cars are important vs 82% phones. But for Millennials, it�s 87% cars, 86% phones. Overall, SMS comes in at 72%, high def TV 55%, Facebook 47%, newspaper subscription 32%, and Twitter and Instagram around 20%.
Across ages, access to a car (90%) trumps helping others (77%), raising a family (73%), voting (68%), and being wealthy (43%). However, the youth just want to get rich as being wealthy is a FAR bigger deal for Millennials (53%) vs adults 35+ (33%) - one of the biggest value gaps MRY found in the study.
As for car ownership, 96% of surveyed individuals own or lease a vehicle, and 91% think that owning a car is still an important part of their day-to-day. Even 87% of the Millennial population, which is more aware of car-sharing services and other transportation options, agrees that owning a car is essential. This means that auto manufacturers need to keep people happy, because at least 40% of surveyed individuals are likely to use car-sharing services if offered in their communities.
To put things into perspective: new vehicle sales are around the 16 million mark, with the average sticker price north of $30,000 (See link). That�s $480 billion. A shift in attitude leads to changes in purchase behavior and even a 1% change could mean a $5 billion impact on sales.
However, car-sharing still has a long way to go. Even though Uber ranks above all of the major auto brands when measured against the intersection of innovation and personal connection, it is still a relatively unknown entity. Only 22% of surveyed individuals were familiar with Uber, falling behind Zip Car (33% familiar) and just ahead of Lyft (18% familiar).
This study surveyed 1,000 smartphone owners � 500 Millennials, 500 35+) and cover everything from consumers� thoughts on the �connected car,� to which automakers are perceived to be the most innovative (and how that translates to sales).
The findings reveals that unsurprisingly that mobile phones matter a lot more to people, slightly less than cars. Among adults 35+: 94% say their cars are important vs 82% phones. But for Millennials, it�s 87% cars, 86% phones. Overall, SMS comes in at 72%, high def TV 55%, Facebook 47%, newspaper subscription 32%, and Twitter and Instagram around 20%.
Across ages, access to a car (90%) trumps helping others (77%), raising a family (73%), voting (68%), and being wealthy (43%). However, the youth just want to get rich as being wealthy is a FAR bigger deal for Millennials (53%) vs adults 35+ (33%) - one of the biggest value gaps MRY found in the study.
As for car ownership, 96% of surveyed individuals own or lease a vehicle, and 91% think that owning a car is still an important part of their day-to-day. Even 87% of the Millennial population, which is more aware of car-sharing services and other transportation options, agrees that owning a car is essential. This means that auto manufacturers need to keep people happy, because at least 40% of surveyed individuals are likely to use car-sharing services if offered in their communities.
To put things into perspective: new vehicle sales are around the 16 million mark, with the average sticker price north of $30,000 (See link). That�s $480 billion. A shift in attitude leads to changes in purchase behavior and even a 1% change could mean a $5 billion impact on sales.
However, car-sharing still has a long way to go. Even though Uber ranks above all of the major auto brands when measured against the intersection of innovation and personal connection, it is still a relatively unknown entity. Only 22% of surveyed individuals were familiar with Uber, falling behind Zip Car (33% familiar) and just ahead of Lyft (18% familiar).
Snippets of a Study on the Future of Mobility
4/
5
Oleh
Wildan
